When selling a home, an apartment, vacant land, indeed any other form of property, it is important to do everything possible to ensure it has the maximum possible appeal to all prospective purchasers.

Our team of experienced consultants have combined to put together a valuable 13-Step ready reckoner, the 'Golden Rules to Profitable Selling' which we make available in booklet form to assist you.

The advice contained in the guide describe everything you will need to know to optimise the attractiveness of your property to potential buyers.  The guide is detailed below in bullet form or you may choose to download the booklet by clicking on the following link.

Click Here to download the 'Golden Rules to Profitable Selling'

The saying that goes 'you never get a second chance to make a first impression' is also true for the sale of property. 

The first impression any buyer will get of your property other than on our website is the view they get from the street.  This vital first impression is not just a key to optimising price but may determine whether the prospective buyer wishes a physical inspection.

To optimise your opportunity to make a great first impression, we recommend that lawns be neatly trimmed and edged and that the yard be free of rubbish. We also recommend that front steps be clean and in good repair.  The front door greets the prospect so it should be clean. Healthy plants on verandas, in hallways, and in the kitchen not only look attractive but continue the initial impression. 

Illumination is welcoming. Drawn curtains and drapes may show off their quality but they can tend to dull the atmosphere. It is important that you ensure that your home is as bright as possible for inspections. Simply put this Golden Rule is 'lights on - curtains open'

Colourful flowers and some indoor plants help set the scene of tranquillity and serenity.  Strategically place them throughout the home or apartment.  Faded walls and worn woodwork may reduce appeal. By redecorating the prospect is shown how good the property can look.

Bathrooms should be equally spotless.  Minor plumbing issues should be attended to, as should cracked tiles or mirrors.  Cosmetics, razors and toiletries should be put away. Attractive bottles of perfume always look elegant and should be proudly displayed.  A posy or bowl of potpourri near the basin, or a display of decorative soaps is also a vote winner.

A general rule when selling is that clutter is your enemy.  This is particularly true in bedrooms.  Clutter or over furnishing bedrooms may cause a buyer to incorrectly assume that a room is too small for their purposes.  Attractive bedspreads and freshly laundered curtains can add positively to a buyer's impressions of a home.

The discovery of even a relatively minor fault by a potential purchaser can often put the though in a buyer's mind that they really should arrange for a much more thorough inspection with a building inspector.  Fixing any obvious faults prior to showing your home will greatly reduce the likelihood of this eventuality.

Small things such as leaking taps, loose knobs, sticking doors or windows put people on the defensive and lead your agent to make apologies for a lack of maintenance. Minimise these annoyances and flaws as they can detract from your home’s value - have them fixed.

Any favourite light fittings, curtains, blinds or any other item with sentimental attachment where possible should be removed prior to our consultants showing your home. This simple act may avoid unwelcome complications when you get an offer from a purchaser.

Most people like pets, but some don't.  To remove any doubt, make sure they are out of the way when purchasers come through. A barking dog may not just be scary, but may also take the concentration of the buyer away from inspecting your home.   It can also be advantageous to remove kitty litter trays, pet food bowls and to deodorise.

Too much furniture tends to make most living areas look smaller than what they actually are and can negatively influence a purchaser's recollection of your home after they have left. Should you be uncertain as to what furniture to display or to store, feel free to take advice from our consultants.

There is a strong possibility that the very features you liked about your home or apartment could be the same ones that a new owner will find attractive.  As such it can greatly assist a sale if you make up a list of these and give them to your consultant to capitalise on.